Meet Our She-O (CEO)

Hello Beauties,

My name is LaTeeka and I have been in the beauty industry since 2016. I am a self-taught makeup enthusiast and lover of all things glamorous. I started taking makeup seriously in 2018. I started playing with makeup because I suffer from anxiety and stress and makeup is an outlet for me. While learning to apply my makeup I met so many people and I developed a community. A community that had experienced the same things as me. I no longer suffered in silence because of my community!

As I develop my brand it is my goal to make everyone love themselves a little more. Makeup will bring us all closer and make us feel like a family. I want all my beauty babes and beauty boys to feel special while looking good.

Our products are of high quality at a reasonable price. Bougie on a Budget.

Be well beauties and be great.

With love your She-O,

LaTeeka